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In recent years, the MENA region has emerged as one of the most dynamic frontiers for the global forex industry. From the rise of large-scale expos in cities like Dubai and Cairo to the growing influence of prestigious broker awards, this region has become a powerful intersection of visibility, trust, and opportunity.
Alongside this evolution, affiliate marketing has found a strong foothold in the MENA. More brokers are establishing partnerships with local educators, influencers, and community leaders to reach traders across Arabic-speaking markets. These collaborations often begin or flourish at expos and are reinforced by industry awards that validate a broker’s credibility and partner-focused approach.
In this article, we’ll explore how forex expos and award events have helped shape the regional landscape and how affiliate marketing is thriving as a result.
Forex expos in the MENA region have grown from niche gatherings into major international events. They attract brokers, affiliates, fintech firms, and thousands of traders. Cities like Dubai, Cairo, Riyadh, and Kuwait City have become focal points for the industry, hosting large-scale exhibitions that serve as gateways into the regional market.
These expos offer brokers the chance to:
Events like the Forex Expo Dubai, iFX Expo Dubai, Egypt Investment Expo, and Fintech Saudi continue to expand in scale and reputation. For affiliates and partners, these expos are opportunities to compare brokers, negotiate deals, and evaluate partner programs not just online but also in person.
The result is a faster, more transparent onboarding process for new affiliates and a powerful way for brokers to demonstrate their commitment to the region. Let's take a more detailed look at the expos we have mentioned above:
Forex Expo Dubai is held annually in the heart of the UAE’s financial hub. It is one of the largest and most recognizable events in the industry. It brings together top-tier brokers, fintech firms, IBs, and content creators from around the globe. The expo focuses on trading innovation, partnership development, and regional expansion, making it a favorite for affiliate managers and business developers alike.
Geared toward institutional players and B2B stakeholders, iFX Expo Dubai is a high-level event that attracts executives, fintech providers, payment firms, and liquidity partners. While it covers a broad spectrum of finance and technology, it also features a dedicated space for affiliate marketers, IBs, and broker growth teams. It's the ideal setting for forming strategic alliances and understanding where affiliate marketing fits into larger financial ecosystems.
Egypt’s largest investment-focused event is this one. It places a strong emphasis on financial literacy, retail trading, and local brokerage participation. Brokers attending often tailor their offerings to the Arabic-speaking market, and affiliate marketers play a major role in outreach and education. The event offers strong visibility for brokers expanding into North Africa.
While not solely focused on forex, Fintech Saudi is the leading event for financial innovation in Saudi Arabia. Forex brokers, payment solution providers, and tech firms attend to align with national fintech trends. This event highlights regulatory direction, partnership tech, and influencer-driven models, making it highly relevant for affiliates looking to tap into emerging Saudi markets.
Awards in the forex market have raised their significance a lot in recent years, especially considering the competitive environment. For brokers operating in the MENA region, winning or even being nominated for respected industry awards can significantly increase credibility among both traders and potential affiliates.
These awards serve several key functions:
In the MENA region, several expos and fintech events feature awards as a highlight of their programs. For example:
For affiliates and IBs, working with an award-winning broker adds a layer of confidence when referring clients and establishing partnerships.
As the forex industry continues to expand in the Middle East and North Africa, affiliate marketing has become one of the region’s most effective growth drivers. Brokers are shifting from traditional advertising to partner-led models that rely on trust, education, and localized influence.
Several factors are accelerating this trend:
MENA countries have some of the highest mobile and social media usage rates in the world. Influencers and trading educators use platforms like YouTube, Instagram, Telegram, and TikTok to connect with traders in real time.
In many MENA markets, relationships and reputation carry more weight than direct advertising. Affiliate marketing aligns well with this, especially when led by respected educators or trading community leaders.
Trading channels such as Telegram and WhatsApp groups serve as mini-ecosystems where analysis, tips, and broker recommendations are shared. They are often led by IBs or content creators. Brokers work with these content creators to get more high-quality and engaged leads.
Affiliates who provide content in Arabic have a strong advantage, especially when paired with brokers who offer multilingual support and region-specific platforms.
ZitaPlus is one of the best MENA brokers with a partnership approach that prioritizes openness, flexibility, and size. With a strong presence at regional expos and a trusted registration in Dubai, ZitaPlus offers both the credibility and tools that affiliates and IBs in the region demand.
Here’s how ZitaPlus stands out for MENA-based partners:
The MENA region has become one of the most active and promising arenas for forex growth. It is driven by a unique combination of community engagement, digital adoption, and trust building. Forex expos and industry awards have played a vital role in accelerating this evolution, especially offering face-to-face meetings. These events are very useful in creating partnerships and growing the network for all participants.
As affiliate marketing expands across the region, brokers with a clear presence, solid infrastructure, and regional assistance, such as ZitaPlus, have the opportunity to take the lead.
What do brokers gain from participating in expos and awards?
Expos offer brokers direct access to affiliates, IBs, and traders, making them ideal for lead generation and brand exposure. Awards help brokers build trust and stand out in a competitive market, especially when promoting partner programs.
Can affiliates or IBs join a broker at an expo?
Yes, many brokers accept partner registrations directly at their expo booths. It’s often a fast-track opportunity to speak with partnership managers, negotiate commission terms, or gain early access to promotions.
Why is the MENA region attractive for affiliate marketing in forex?
The region combines high digital engagement, trust-driven community networks, and rising interest in financial independence. Affiliates who create content in Arabic and offer educational value see especially strong results.
How do industry awards influence affiliate decision-making?
Affiliates often prefer working with brokers that have been recognized for transparency, support, and program performance. Awards act as social proof, especially in newer or less regulated markets.
What makes ZitaPlus different from other brokers in the MENA expos?
ZitaPlus offers same-day payouts, 100% rebate potential, multi-tier support, an advanced real-time Partners Portal, and local-language support. That is why ZitaPlus is highly attractive to serious MENA-based partners.
Would like to learn how to look financial markets from a different angle? Then keep reading and invest yourself with ZitaPlus.
